NRF 2020: Tailor the in-store engagement using true 360 customer profile

Abstract

A successful digital transformation in retail is driven by customer data. Godiva will share their vision on delivering personalized customer experiences and streamlined retail operations leveraging data. This session will cover the following topics:

1. Unify digital + physical customer data for 360⁰ profile and personalization in all channels
2. Unify the company around customer experience by making customer data available to store execution, merchandising, supply chain, and other functional groups.
3. Unify the governance of customer data to ensure security, privacy compliance, and trust